SHSU is the online campus of the esteemed Sam Houston State University. SHSU Online combines state-of-the-art advancements in distance education and instructional technologies with more than 135 years ofexperience in providing quality education.
Their mission is to support students, faculty, and staff
in learning, teaching, research, and community service through creative use of technology and
distance learning and is nationally recognized for having some of the best online programs in the
Client Challenge: SHSU was looking to increase online enrollments and general branding for
their online campus programs. They were also in need of several online advertising platforms for
their strategy in addition to an agency that could manage their entire online advertising budget
for the upcoming semester.
Our Solution: Our solution for these challenges was to create a series of 6 different advertising campaigns on Google that corresponded with the programs that SHSU needed to be advertised and marketed. Additionally, we ran these ads throughout various platforms including Facebook, Instagram, YouTube, LinkedIn and retargeting as well.