The world we live in today is very mobile-orientated. Mobile internet usage accounts for over 49% of total internet usage. That means that a large amount of people are looking at your business’ website through a mobile device.
Mobile technology is only going to become more advanced as time goes on. This means that business owners need to be taking advantage and ensuring that their websites are mobile friendly. This way, they won’t be falling by the wayside and will actually stay on track with the rise of mobile technology.
With all that being said, the first step in understanding why you need a mobile friendly website is to know that Google is starting to prefer mobile sites.
Google has become a search engine giant in past decade. Chances are if people are trying to search for a service or product, they're searching on Google. In fact, Google has already rolled out mobile-first indexing. This means that one of the main features that every website must have today is mobile responsiveness. The Google algorithm checks websites for mobile friendliness when deciding where these websites rank on the search engine. You must have a smooth, responsive mobile site to start appeasing Google.
We have become very accustomed to instant-gratification. The way technology has progressed has allowed for near instant answers to our questions, streaming immediately our entertainment and more.
What this means for business is that making the user experience as simple as possible is an absolute must. Mobile websites offer your customers easier navigation and enhanced visibility. Traditional websites that aren't built for mobile functionality often feature long loading times and unfriendly interfaces. This means that if your website isn’t designed for mobile, customers won't stay on your website for too long out of frustration. Embracing mobile-friendly strategies will help you retain valuable customers.
In order to keep up with what all the major companies are doing and to give your business a fighting chance, you need to be mobile optimized. In today’s world it will undoubtedly make consumers take your business seriously.
Most consumers will avoid websites that are difficult to use mobile-wise or just do not have a mobile experience for their site. By making sure that your website is mobile-friendly, you allow your business to be seen as an expert business in the industry and up to date with current trends.
Technology and business have a symbiotic relationship. They both evolve at the same time. So, you need to adapt as technology changes. A mobile website is no different. This is the pillar stone from which every adaption will stem from. A mobile friendly website will ensure the relevance of your online presence as the times change. Hence, your site stays capable of serving your business for many years.
Preparing your website for the mobile world is absolutely essential in today’s world. With almost half of the internet’s users searching on their devices, having a non-mobile-friendly site is something you can’t ignore anymore.
In fact, by the end of 2019, mobile traffic is expected to account for over 79% of all internet traffic. Don’t allow your business to stay boggled down in the past. Embrace technology and give your business the competitive edge it deserves.