The Basics of SEO


Search Engine Optimization sounds like a terrifying and intimidating topic to discuss. I’m here to tell you don’t worry, I was just like you when I heard the term for the first time. It was very much a deer in headlights scenario. Never fear though, I’m here to help you understand what it is, how it helps grow your customer base, and why you should speak to a digital marketer about making your site, content, etc. more SEO friendly.


The first big question that I’m sure is going through all your heads is “what exactly is SEO?” Put simply, SEO is taking strategic keywords and terms that relate to your business so that when customers search for these terms on a search engine, the likelihood of your business appearing at the top of the page increases. You can find more details on SEO and other tools here. SEO done right can get you thousands of views on your website.


This immediately puts your business ahead of the competition. How effective your SEO is dependent on a few factors such as the content of your website, keywords, structure, and links to your website. I hope this helps you understand SEO a little more clearly now.


Here's the next question that I’m sure is on your mind. Why does my website need SEO? The obvious answer is that it increases your site’s visibility on the major search engine platforms. This increases the amount of traffic coming to your site which leads to more customers. That’s the big reason for using SEO. While this is the biggest reason, it is not the only reason.


Another big reason which is making the search engines unique, is that they provide highly targeted traffic. Websites that have SEO sites done right will have customers on your website looking for exactly what your business provides. You shouldn’t hesitate to include SEO in your business strategy. Its an excellent tactic to get a rate of return traffic that doesn’t compare to other methods of marketing.


Including SEO as part of your business strategy is as important as your website, social media presence, etc. Digital marketers proficient in SEO can help grow your business exponentially.


SEO is a worthwhile digital marketing tactic. It is getting to the point where most businesses can’t afford to not be investing in digital marketing tactics. Furthermore, SEO is one of the key aspects in customers being able to find your business online. Don’t be one of the businesses that is struggling to adopt to current methods.


You can make the first steps to stay ahead of the curve by doing some research on how well optimized for SEO your business is. From there, you’ll want to develop an SEO strategy, whether in-house or through an agency. These are just some of the basics of SEO. Once you begin investing in this important tactic, you’ll see the benefits in the long run. It can help your business grow tremendously. The power of digital marketing is real and is within your grasp. Start reaping the benefits today.

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