The end of the year is drawing near. I’m sure most of you are already gathering your business plans for next year. SEO might be a part of your strategy for the coming year. Even if it isn’t, knowing how to increase your rank can be essential to your SEO’s ranking. Knowing what works best for Google can put you ahead of the competition and start your 2020 off the right way. With that, here are 5 tips to help increase your SEO rank.
1. A Clear-cut Strategy.
Having a clear SEO strategy that lines up with your other digital marketing tactics is vital and absolutely necessary these days, especially going into next year. consistent stream of content that solves problems, provides information, and educates your audience. Google likes to reward sites who consistently write about the same topic, it helps establish authority and credibility. So, planning your content campaigns around your SEO goals actually makes you more likely to reach those goals.
2. Get Customer Reviews
Reviews are a strong signal for Local SEO. Make sure you are getting as many reviews as you can (positive ones, preferably) and that they are in accordance with Google’s policy on getting reviews. Don’t pay for reviews. Don’t make up fake reviews. And don’t believe anyone who says they can remove bad reviews from Google for you. You’ll get a bad review from time to time, it happens. Just make sure you address it in a healthy, calm, and respectful manner. This will help drastically improve your SEO rankings.
3. Make Sure Your SEO is User-Optimized
It goes without saying that customers are the most important part of any business. Keeping their experience in mind when crafting your SEO will help its rank immensely. Mobile-optimized sites are rewarded more than non-optimized ones. That’s not because Google wants to make marketers’ lives harder. They just know that a majority of traffic comes from mobile devices. Always develop your content with the user experience in mind. Do what’s best for your customer, create content that solves their problems, engages them, and the rest will follow suit.
We cannot stress enough on how big video marketing and content is going to be moving forward next year. With 80% of internet traffic predicted to be spent on video, having a video embedded on your landing page will not only increase conversion rates, but it will also improve your bounce rate and overall time-on-site. Video will be undeniably indispensable to improving your SEO ranking next year. This is because Google ranks websites that have a low bounce rate and high user retention rate as it is an indicator of your website having strong content and being relevant to your target audience.
5. Social Media Sharing
We’ve spent a lot of time lately discussing how important social media is when it comes to digital marketing. Many SEO experts agree that while social sharing wasn’t a factor in rankings before this year, they could prove to be an important factor next year. People sharing your content on social media proves that people enjoy your content enough to share out, meaning it's probably quality stuff. Creating content that is entertaining and informative can be a worthwhile effort.
Improving your SEO now will pave the way for starting the new year ahead of your competition. While, SEO needs to be constantly managed and tuned, these tips are sure to be vital going into next year to improve your rankings. Improving your SEO ranking is a mutually beneficial process. It helps get your business seen by potential customers, who in turn have their needs met. And in the season of giving, isn’t that what we all want?