Updated: Aug 18, 2019
Social media management is the organic postings and upkeep of your social media accounts. It's the slow, organic approach to social media. Its power to reach a world-wide audience and levels of engagement make it appealing for businesses to grow their exposure using social media.
However, not everyone utilizing social media management knows all the right tricks to manage their social media presence effectively. More importantly, some businesses have no clue what not to do on social media. This stagnates their social media presence, or worse, leads customers to seeking social media engagement from other businesses. Well, have no fear, we’re here to give you some basic tips to help with your social media management efforts.
1. Have A Plan
The point of most, if not all, social media management is to promote and expand your business. Adopting a social media management plan that has clear and measurable goals will allow you to set up a schedule and stick to it. Figure out the days and times that work best for you to post and engage with customers. The key here is to find a plan that works for you and stick with it. The more consistent you are, the more engagement you will receive, which leads to the further branding and expansion of your business and its social media presence.
2. Use a Chatbot
One of the things that make chatbots so unique is how they learn the more you interact with them. What this means is the more they work and interact with people, the more they capabilities they acquire and the more they start sounding like an actual person. Using a chatbot for your social media is an excellent idea. It has the power to chat with multiple users at the same time. Which makes it simpler for customers to have their questions answered, no matter what time of the day as fast and efficiently as possible. Especially if you’re having to respond to multiple inquires. Furthermore, they’re also cheaper to run than paying someone to do whatever task they’ve been programmed to do.
3. Repurpose Content
This will be the biggest time saver available to you. Strategically updating and reusing your old content can shave off so many hours of the week that normally would be devoted to creating new content. You can use the new time you’ve saved to focus on other key areas of your business strategy. The trick here is to be smart about how you repurpose the content. Reusing the same exact posts is guaranteed to lessen the engagement and interaction with your followers. Be sure to change elements of your posts in order to either highlight different information within the post or target a different segment within your audience.
4. Don’t Overdo It
It seems like these days there’s a new social media platform launching all the time. Now you may think to yourself that you need to jump onto every social media train to capitalize on potential customers. Please, don’t do that. The last thing you want to do for your business is to sign up on X amount of social media platforms and then never use them or choose one that doesn’t represent your brand or business in the best possible way. Instead, focus on one or two platforms (three tops, if you can handle it) that work best for the social media goals you’ve outlined for yourself and that can showcase your business in the most effective manner.
5. Establish Your Brand
One great thing you'll want to take advantage of when using social media is utilizing it to establish consistent branding for your business. By having a coherent and recognizable identity with your community, it will help your audience feel like they're talking to a genuine brand who engages, is interested, and cares about what they are saying. This will go a long way in helping to nurture brand loyalty. Some of the best social media community management examples are brands that have put a real effort into developing an interesting and unique personality.
Social media is a huge part of the modern age. Though it can be tricky to manage your social presence and become a social media master, these tips will hopefully get you started on the right path. After all, social media is a powerful marketing tool and using it effectively can help your business to reach new customers. This in turn, will lead your business to thrive and grow to ongoing success.