Digital marketing, for being a necessity these days, has only been a recent occurrence in the marketing world. Therefore, there have been a number of confusions, misconceptions, and misinterpretations surrounding it. This is understandable given the fact that while many businesses are utilizing digital marketing to expand their businesses, many more individuals are operating under the assumption that they can harness the power of digital marketing to promote and brand themselves or their individual efforts and ventures.
The internet has made it so that, now more than ever, almost anyone can become famous. Whether its through being an online influencer, vlogger, musician, motivational speaker, etc. There is no shortage of people looking to become the next successful example in their field.
The mistake here is that many of these people are calling digital marketing agencies in order to brand themselves. This is an understandable mistake, however, what these people should be looking for is a public relations agency to establish and handle their brand. If this sounds confusing, have no worries, our blog today will cover some basic differences between digital marketing and public relations (PR).
PR has traditionally focused on generating brand awareness, changing public opinion and dealing with a crisis, whereas digital marketing has generally focused on identifying target audiences and ultimately getting them to convert.
The outlining factor dividing digital marketing, and PR are the sources they use to channelize information. Digital marketing solely accounts the online sphere, focusing on PPC, social media, and web development. PR, on the other hand, is a combination of print publications, and social media. However, the PR strategy includes both traditional, and modern tools of marketing.
Different goals, deliverables, and outcomes mean different ways of measuring results. When it comes to PR, the focus is more awareness oriented and less ROI-driven, placing them at the top of the funnel along with content and SEO. Digital marketing channels such as social and paid social are more in the middle of the funnel, causing them to be more ROI-driven and number oriented.
Digital marketing uses several tools to engage audience, such as search engine Optimization (SEO), Search Engine Marketing (SEM), content marketing, social media and email marketing. Public relations directly deal with the customers you want to extend your services to through specialist, traditional or online means.
Both digital marketing and public relations have their uses. It’s up to you to evaluate what your goals are, what type of venture you’re investing in and utilize the tactic that will fit your venture in the best possible way. Hopefully, this helped clear up some of the confusions people have regarding these two methods of marketing and branding.