This is year is just about wrapping up. Now is usually the time to start developing or at least brainstorming marketing ideas for next year. It can be tough to think of new ideas when it seems like everything has already been done. However, in the field of digital marketing, things care constantly changing, new trends arising, and so much more. To help start your planning for next year off the right way, here are 5 digital marketing trends to keep an eye on next year.
1. AI is the Future
It seems that with every passing day, we’re getting closer and closer to our world looking like something out of a sci-fi movie. One of the biggest contributors to that is how much AI (artificial intelligence) is beginning to play a role in our lives. AI can analyze customer behaviors and search patterns, utilize data from social media, and blog posts to help businesses understand how users and customers find their products and services. Businesses that are early adopters of AI in 2020 will find themselves ahead of the competition by cutting costs and accelerating consumer information gathering.
Now, I’m sure many of you are familiar with chat bots. Every time you go to a website that begins with a box asking how to assist you or answer any questions is more than likely a chatbot. We’ve seen an increase in the number of websites using them and it looks like the numbers will rise in 2019. According to Gartner, 25% of customer service will use chatbot technology by 2020, up from less than 2% in 2017.
3. AR and VR
As of now, businesses utilizing AR (Augmented Reality) and VR (Virtual Reality) is relatively low. However, there are some businesses that are already taking advantage. IKEA has been integrating VR into their mobile app since 2016. Starbucks is also been an early adopter of AR technology. Customers want to be engaged and active in a business’ messages and the power of VR and AR can fulfill both of these needs. A study by Statista states that, The VR and AR market is supposed to be worth 27 billion dollars. It is expected that in only four years, it will reach the size of 209.2billion dollars.
4. Video Marketing
We here at Anytime Digital Marketing are strong advocates of the power of video marketing. As of this writing, there are over 1.8 billion users on YouTube every day. That is almost half of the entire internet population on one website. But why stop there? you can make a video post or start a live broadcast on Facebook, Instagram or LinkedIn. Video is a powerful way to create brand recognition and enhance the consumer experience. We can guarantee that the number of businesses that invest in video marketing next year will be a significant increase from this year.
5. Social Media
This may not sound like a trend going into next year. Especially considering how much social media is already apart of our everyday lives. But with the rise of live-video and influencer marketing, you can bet that the ways that businesses market on social media is going to change next year. The most popular social trends right now are video, automation, and influencers. As such, the key to your success is to repurpose your content across multiple (relevant) platforms.
2020 is set to be an interesting year when it comes to digital marketing. So many things in the industry are always evolving, new methods being invented. Being aware of these trends and seeing how or if you can incorporate them into your existing digital strategy can help your business to gain exposure. This exposure, in turn, will allow you to reach new customers that will help your business grow. These trends are the major ones to pay attention to next year. But thinking about them now and how you can utilize them will position you to start off the new year the right way and more importantly, ahead of the competition.