Many businesses know what SEO is, but for those of you who don’t know, SEO is Search engine optimization. This is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Now this helps your business because traffic leads to potential conversions that leads to more profits for your business. Some of you, however, need a little helping hand to know some fundamental SEO strategies . Well, we’re here to help out with that. Let’s dive right into some of the ways that you should be using SEO to help your business.
1. A Clear-cut Strategy.
Having a clear SEO strategy that lines up with your other digital marketing tactics is vital and absolutely necessary these days. Having a consistent stream of content that solves problems, provides information, and educates your audience can go a long way. Google likes to reward sites who consistently write about the same topic, it helps establish authority and credibility. So, planning your content campaigns around your SEO goals actually makes you more likely to reach those goals.
2. Get Customer Reviews
Reviews are a strong signal for Local SEO. Make sure you are getting as many reviews as you can (positive ones, preferably) and that they are in accordance with Google’s policy on getting reviews. Don’t pay for reviews. Don’t make up fake reviews. And don’t believe anyone who says they can remove bad reviews from Google for you. You’ll get a bad review from time to time, it happens. Just make sure you address it in a healthy, calm, and respectful manner. This will help drastically improve your SEO rankings.
3. Make Sure Your SEO is User-Optimized
It goes without saying that customers are the most important part of any business. Keeping their experience in mind when crafting your SEO will help its rank immensely. Mobile-optimized sites are rewarded more than non-optimized ones. That’s not because Google wants to make marketers’ lives harder. They just know that a majority of traffic comes from mobile devices. Always develop your content with the user experience in mind. Do what’s best for your customer, create content that solves their problems, engages them, and the rest will follow suit.
With 80% of internet traffic predicted to be spent on video, having a video embedded on your landing page will not only increase conversion rates, but it will also improve your bounce rate and overall time-on-site. Video will be undeniably indispensable to improving your SEO ranking. This is because Google ranks websites that have a low bounce rate and high user retention rate as it is an indicator of your website having strong content and being relevant to your target audience.
5. Social Media Sharing
We’ve spent a lot of time lately discussing how important social media is when it comes to digital marketing. People sharing your content on social media proves that people enjoy your content enough to share out, meaning it's probably quality stuff. Creating content that is entertaining and informative can be a worthwhile effort.
While, SEO needs to be constantly managed and tuned, these tips are sure to be vital to improve your rankings. Improving your SEO ranking is a mutually beneficial process. It helps get your business seen by potential customers, who in turn have their needs met.