We live in a digital world, there’s no getting around that. Furthermore, there are several businesses that open up each and every day. Before the dawn of this digital age, if you wanted to market your business you went through the traditional avenues like billboards, radio, tv, etc. However, digital marketing is the way to go these days. Many business owners are skeptical of digital or are set in their ways. So, naturally they invest more of their marketing budget to traditional methods of marketing. Well, today, we’re here to give you a brief few reasons as to why digital is a better alternative to traditional marketing.
One of the more difficult aspects of traditional marketing is the fact that it's very difficult to measure the results of those campaigns. Business owners and marketers need to have precise and specific data that influences their marketing decisions. With digital marketing you can track and measure things like how many existing and new users are visiting your website, why people leave your site soon after landing on it, or why they're spending long periods of time on the site without taking action. This is the information that’s changing the way business is done and as much as this might look familiar for some, there are still many companies that are not aware of the power of online data.
Another reason digital marketing has become so important and popular these days is its ability to communicate messages and campaigns to a broader audience than traditional marketing options, and conversely, digital can also target niche markets. The freedom of control you have with digital is unprecedented when it comes to marketing. You have complete leeway of who you direct the message to depending on your target audience's location, age, occupation, and so much more. You also have control over when your campaigns go live, promotions you're running, ad spend, and more.
Almost every big business these days has some kind of digital presence. Small mom and pop shops and some medium sized businesses are the ones having to play keep up. However, once you invest in digital marketing, you’ve already put your business on the same playing field that most companies are on today. This in turn, puts you ahead of all those businesses that aren’t taking advantage of the digital age. It will also allow your business to target the same customers that large business and companies are able to target.
Have you ever been frustrated or concerned that you didn’t have the advertising budget to compete with your competitors? Well, the good news is that digital marketing can be very affordable depending on what you’re spending on. Ad spend on digital marketing is considerably lower than other forms of marketing. According to a report by Gartner’s Digital Marketing Spend Report, 40% of business owners surveyed claimed they saved considerable amounts of money using digital marketing methods. Right now, it shows no signs of slowing down either. By 2021 digital ad spend is expected to represent a majority of all U.S. ad spend. Which means the sooner you start investing in digital marketing, the quicker you’ll be on track with where advertising is heading, rather than jumping on the band wagon.
It’s no secret that we live in an increasing mobile world. Now more than ever, people are looking at their mobile screens instead of flyers, billboards etc. With digital marketing you now have the power to reach these customers. Methods like geofencing and geotargeting are perfect for reaching those potential customers that are looking at their mobile devices. Also, mobile devices are influencing customers’ shopping habits now more than ever. In fact, according to a survey by eMarketer, over 39% of people planned on shopping through their mobile devices on Black Friday last year.
The advantages that digital marketing offers businesses is staggering. We’re noticing a shift of traditional methods becoming less vital strategies versus digital ones. The traditional methods of marketing will still continue to exist in tandem with digital. But don’t be shocked if in the next few years, digital becomes the dominant marketing avenue for businesses and marketers. Don’t be one of those businesses that jumps on the bandwagon. Be on the forefront of this shift and start reaping the rewards that digital marketing can bring to your business today.