Blogging can be a valuable tool for businesses in order to market themselves. The mix of personal and informative content can really strike a cord with your customers both existing and potential new ones. However, just as with any marketing tool, there are some mistakes and bumps in the road that people make along the way. It’s understandable, no one is perfect. But when starting up your business blog, you want to avoid as many mistakes as possible so that you can start focusing on the benefits sooner. With that in mind, we’ve put together a list of some blogging mistakes you’ll want to make sure to avoid.
1. No Consistency
Having a consistent and regular schedule is crucial to ensuring your blog’s prosperity. You need to post your blogs regularly whether that be once a week or 2-3 times a week or 5 times a week. If you aren’t sticking with your schedule, it will be easy for you to forget to post and your blog will fall by the wayside and then completely forgotten about. Just stick with your schedule and you’ll be just fine.
2. Neglecting Your Niche
This may seem a bit obvious but it's worth mentioning all the same. Your business' blog should be based around a particular theme that you think your readers and customers will be excited to read about. The key is to give your readers and customers a reason to read your blogs. Try and see what your competition is blogging about (if they are at all) and if they are, try to fill the void with your niche and specialized content.
3. Ignoring Social Media
As with every marketing effort your business attempts, you can't just start something and expect immediate results. You may have the best blog in the world, but if no one is reading it, then you won't make it that far. Your best bet is to further market and make people aware of your blog using social media. Facebook is one of the best platforms for this. Chances are that your business already has a Facebook page, so why not post your blogs on your business page and let people know it's there? Other things you can do in service of your blog is to share information about your latest posts, along with pictures, funny anecdotes or serious stories. Any way you can use social media to bring awareness to your blog is an absolute plus.
4. Only Talking About Your Company’s Services, Products, etc.
While the goal of getting people to read your blog may be to convert and make them into regular customers, don’t push that heavily right off the bat. The initial goal that you want to focus on first is building a reader base and earning their trust. Without that, your blog won’t amount to much. Focus your efforts on entertaining, informing, and giving your readers something they didn’t even know they needed. This will increase the likelihood that they will become loyal and recurring customers.
5. Talking Too Salesy/Corporately
One of the most important things you want to avoid when starting your blog is sounding too stiff or salesy. People tend not to gravitate towards blogs that are full of diction that is obviously geared towards selling them something or that is full of corporate jargon. Instead, focus on relating to your audience. Give them tips, entertainment, education, etc. You can service your goal of gaining new leads and business without having to be too noticeable about it. The best business blogs can generate new leads and create loyal customers without letting their salesy or corporate nature get in the way.
Blogs can be an excellent marketing tool for your business. Hitting some bumps along the way is natural and an understandable part of the early stages of your blogging efforts. Hopefully, this blog helped to show you some of the most common mistakes to avoid and served to start off your new blog the right way.