Digital Marketing is becoming more and more relevant these days. As we move further into the digital age, the traditional forms of marketing will take a step back with digital marketing leading the charge. Right now, I’m sure many of you may be familiar with the term digital marketing but when it comes to naming different types and what they do- you’re probably at a loss. We’ll have no fear, we here at Anytime Digital Marketing have put together a list of 5 types of digital marketing everyone should be familiar with.
1. Social Media Marketing
This one may seem the more obvious of all. We live in an era that is permeated with social media platforms of all types. Digital marketing allows you to utilize the power of social media to market your business in a way that traditional forms never could. Social media marketing allows you (depending on the platform) to create ad campaigns, engage with customers in real-time, and much more. The key is to understand the best social media platform to use for your business and study the types of campaigns that the platform allows for.
2. PPC (Pay-Per-Click)
PPC is currently a very popular type of digital marketing and it’s easy to see why. It is utilized by search engines such as Google and Bing, and social media sites like Facebook and Twitter. The gist of PPC is that the cost of running your ad depends on how many people click on the ad itself. This means that you will only pay when someone clicks on the ad. This allows for a very fast, customizable, and highly targeted form of marketing.
3. SEO (Search Engine Optimization)
SEO is taking strategic keywords and terms that relate to your business so that when customers search for these terms on a search engine, the likelihood of your business appearing at the top of the page increases. Making sure that your SEO works with your website, social media pages, and content marketing, will lead to the likelihood of increased conversions for your business.
4. Content Marketing
Content marketing is one of the more broad and customizable types of digital marketing. Put simply, content marketing is using storytelling and valuable information to make customers more aware of your business. It is also a way to convince customers to take profitable actions towards your business. This type of marketing is effective for creating and sustaining great brand awareness and relationships with your customers.
5. Email Marketing
Email marketing is probably the most effective type of marketing for pure conversions. By sending regular updates to your email subscribers you can build and nurture a relationship. By crafting clever, unique, and informational newsletters, you can turn your subscribers into customers. Just be aware that email marketing is far more than buying an email list and bombarding them with promotional messages or a one-time advertising spot in someone else’s email newsletter. The best results from email marketing will always be achieved with a list of subscribers you personally earned and nurtured. Then your email list can easily turn into your best digital marketing asset.
Being familiar with these types of digital marketing will hopefully give you some guidance when you begin planning out which types work best for your business. Some of these methods work well together, others only work for certain businesses. Researching what types will work best for your business is a great first step. Digital marketing will soon become the industry norm. Starting digital marketing for your business is the best way to stay ahead of the competition and keep up with the times. When you’re ready to begin, don’t be afraid to take your time fielding out different agencies. The best ones will always have your business’ best interests at heart.