A Website is Not Enough: The Clockwork of Digital Marketing



The internet has been an important tool for business owners for over a decade now. However, in the past five years or so, it is now more important than ever for your business to have an online presence. Building your business’s website is the first step to effectively market and grow your business. But, while you might think that once you have your site up and running customers will flock to your business, that couldn’t be further from the truth. A website is just one component to digital marketing. Think of digital marketing as clockwork. There are many pieces involved in promoting your business online and they all need to be operating efficiently and in unison so that your marketing is as effective as it can be. Now this all may seem daunting and you may not want to invest in all the necessary things that digital marketing brings to the table.

This may come as a shock to some of you but just because you have a website, it doesn’t mean people can find it. You can spend hundreds, even thousands on a site but it’s a wasted cost if your site cannot be found via search. Customers being able to find your website are dependent on the kind of marketing you do. Though, if you do no marketing whatsoever, then the amount of traffic coming to your site will be dramatically low.

There are different kinds of traffic that will come to your site that can be optimized.

Direct traffic is when customers bypass search and type out your web-address into the URL box. This is typically performed by customers who all ready are aware of your site. To maximize the potential of this kind of traffic, you want to brand your business as much as you can (business cards, networking, print ads, etc.).

Referral traffic is when people come to your site because they saw an ad or some other type of promotion from another website, clicked on it, and landed to your website. This is something that as you build brand awareness, you may want to look into, as it is always great to have ad campaigns running or things of a similar nature to continue growing. Digital marketers are experts at running ads and utilizing retargeting to increase traffic to your site.

Social traffic comes from having presence on social media. Decide what networks are best for your business, and start being active on the platform. This is a long-term grind to build followers, so don’t be discouraged when you aren’t immediately getting followers left and right. Digital marketers will be able to efficiently run ads on your desired platforms and work with you in order to establish the best digital marketing campaigns to increase your social media presence.

Organic traffic comes from customers inquiring on search engines. This is where most of your business’s traffic should come from and it involves optimizing your site for search. This is why SEO (Search Engine Optimization) is important for marketing your business. SEO, put simply, is taking strategic keywords and terms that relate to your business so that when customers search for these terms on a search engine, the likelihood of your business appearing at the top of the page increases. This is key to building your organic site traffic and increase the potential number of customers seeing your website each day.

Another important tool is PPC advertising (Pay-Per-Click). PPC ads are how you can direct traffic to your website from Google or Bing through search query ads. Google AdWords is probably one of the most common and well-known examples of this for a good reason. PPC is one of the fastest and most effective ways to generate leads for your website.

Every single one these tools are under a skilled digital marketers’ belt and are at your disposal. Marketing your business effectively online can seem overwhelming and scary. Using all these tools to market your business will make your website run like clockwork. Anytime Digital Marketing will be with you every step of the way and put great effort in our endeavor to make your business’ online presence the best it can possibly be. If your looking to start your business or are already established and just need a little extra push to grow, let us be the ones to help you develop something new.


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