Google Ads (formerly known as Google AdWords) as of July 24th 2018 is a great way to get in front of your prospects that may be searching for a product or service that your business offers. The re-branding was done to make it easy for small business to advertise across all of their Pay Per Click options. With this new branding, we believe it is in good timing to give you 8 reasons on why you should consider Google Ads for your business, and why it would be a very smart investment!
It is more than likely your prospective customers are utilizing the Google search. According to Net Market Share the global marketing share percentage, in terms of the use of Search Engines heavily favored Google throughout 2017, averaging a net share of 74.54% of internet searches. By using Google's Keyword Tool, you will be able to hunker down on the average number of searches certain keywords receive during a selected time frame and location.
1. Right Place At The Right Time
When prospective customers are searching for a product or service in Google, they are more than likely needing to find information in that moment. This works very well with service oriented companies, medical practices, and other direct response industries. A Google search for a keyword allows you to place your business in the forefront of prospective customers when they are ready to make a buying decision. This system replaces the Yellow Pages directory books from the past. It's difficult to beat that kind of timing with any other forms of advertising.
2. You Can Track Your Return On Investment (ROI)
Google Ads has some of the best information when it comes to tracking and reporting on your return on investment. You will need to track conversions, and transactions that you want your customers to take on your website after clicking your ad such as sales, phone calls, web form sign-ups, or download. Try conversion tracking or Google Analytics, are some of the free tools offered by Google to help you track conversions in your account.
You will also be able to run reports to see exactly which keywords and ads are leading to these conversions so you can allocate your budget to what's being effective and maximizing your return on investment. This is a great way to know how your ads are contributing to the success of your business.
3. Minimum Investment To Get Started
Google Ads gives the opportunity for every business, regardless of size, to operate the marketing platform. In comparison to traditional advertising methods including TV, radio and print (precisely the Yellow Pages), there is no minimum investment or monthly ad spend to begin your campaign. That means there's much less risk compared to other advertising options. Back in the day of the Yellow Pages, there were annual contracts that needed to be signed whether your ad was producing an ROI or not. Also, if you missed the deadline for the printing of the book, you were excluded for an entire year until the next layout for the book was being created.
Google Ads can place your business immediately in front of your prospects. It also allows you to tweak your campaign in a very short time if you realize it is not performing well or reaching the target audience.
4. Full Control Of Your Campaign
By learning the Google Ads software, you, one of your employees, or a digital marketing specialist you have hired will be able to start and stop campaigns, reach the right people for the right price, and do it all instantaneously. This way you can allocate your resources and your time to other business initiatives.
5. Get Better Results With Your Search Engine Optimization (SEO)
SEO is still the reigns of how most websites receives high traffic rates. The posts and pages you see on page one aren’t just well-written with carefully researched keywords; they’re also on sites that have amassed a large number of backlinks over time (still the number one ranking factor for web pages). Organic SEO can take years before you get to see one of your own pages in the first position for a popular broad keyword search term.
Getting started with your Google Ads campaign gives you the opportunity to jump above all of the organic results on a search engine results page, and it grows easier too. By running ads, you will boost the odds of prospects seeing you right away. Google Ads does cost money to test the keywords in your campaign because you'll be paying for clicks. However, you'll save money in the long run because you'll make sure that you're investing your Google Ads budget on keywords that will actually create conversions.
6. Improve Your Branding And Website
When you're investing in Google Ads, you're going to be more critical of your website and want to make sure it's performing the way it should. Google Ads works best when your ad is directed to a landing page that is specific to the ad you have created. The landing page is the entry to where prospects will begin their buying decisions. Eventually your prospect will want to learn more about your business, and if they see a website or landing page that is hard to navigate, not mobile friendly, or contains irrelevant information. They will drive away quickly. As soon as you start paying for traffic, you will want to upgrade your website and create appropriate landing pages.
The Google Ads search network also offers prospects the opportunity to see your brand, your tagline, what you offer, and whatever else you advertise in your ad. Google Ads also includes the display network, in which you can even prioritize brand awareness by choosing to show your ad to more people than focus on clicks or conversions. This strategy allows you to reinforce their business’s brand.
7. Reaching The Massive Audience
There's over 5 billion searches per day on Google. Among these searches are prospects looking for solutions to problems that your business can offer. If they’ve ever used the internet, chances are they’ve conducted a Google search for the answer to something. And if you can help them find the answer, even if it’s with an ad, they’re more likely to choose you than your competitor.
8. Compliments All Of Your Other Advertising & Marketing
Google Ads will give you consistent traffic to improve your website, and also test different promotions until you find the one that generates the most sales. Once you begin with your campaign, you will be able to see how much it costs to generate a visitor to your website. You'll also have access to see how many of them convert to leads and sales. This will in turn allow you to compare your cost per sale vs. your lifetime value per sale.
Google Ads success can be reached when you know exactly how much you can afford to pay per click for all of your keywords. This will determine your bidding process. By calculating your customer lifetime value and defining how much you can afford to pay for a visitor, you'll be able to make better decisions about all of your other advertising budgets.
If you're looking for help with Ads, we can help you with any questions you may have to get you started using the Google Ads platform. Anytime Digital Marketing is a Google Partner, and we can set up and manage the campaigns for you.