Local SEO (Search Engine Optimization)

Local SEO (Search Engine Optimization)

Local SEO is a strategy and process to optimize a site or pages on your site to show for organic queries in the search engines where the intent of the searcher is to find local information. It also focuses on search results within a defined geographic area. The most common way that you've probably dealt with local SEO is through a map search.

 

Local SEO uses a variety of strategies like on & off page optimization, getting your site ranked on search engines like Google, also being listed in directories like Yelp, Superpages, Foursquare, Yellowbook, and Bing’s Business listing page, localized content on your website, online reviews and digital marketing strategies.

To excel in local search, you need to be applying 3 tactics: optimize your Google My Business account, improve your on-page SEO by keeping your website updated, and maximize your presence on the world wide web (www). While it might sound tedious, it’s entirely attainable to succeed in all three with some patience and determination. 

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Local SEO = Local Customers

Local SEO allows local businesses to promote their services to local customers and provides results that are relevant to the search based on the current location of whatever search engine the customer is using.

It is extremely important to have correct information about your business on websites that customers and potential customers research, review or utilize to contact you.  

 

Certain online listings are applicable to all businesses while others are industry-specific. Name, address, phone number, website, and hours of operation are some of the information listed on these citations.  For information on submitting and managing your business listings click here.  

 

Search engines are the number one source for local business information.  More than half of those searching for a local business on a mobile device consider the physical address to be the most important piece of information on the website, then map and driving instructions, the opening hours and a telephone number. Anytime Digital Marketing can help you resolve these issues so your current and potential customers can contact you with the correct information to purchase your products or services.

If you have more than a single brick and mortar location, you should create location pages. Location pages provide readers with your information, store hours, unique store descriptions, parking/transit, marketing, testimonials from happy customers, and much more. It's also important that you do not duplicate the same content across multiple location pages. For single location businesses, create a locally descriptive About Us page.

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